Erik Wallace

Chief Commercial Officer

“We are focused on building world class commercial capabilities within Goodroot that will serve, protect and grow our community of enterprises.”

Erik Wallace, Chief Commercial Officer at Goodroot—and President of CoeoRx—is a force within the healthcare industry, known for his two decades of expertise and innovative thinking. His track record of building high performing teams, commercial solutions and organizations is a testament to his ability to think differently, tackle the most complex challenges and unlock the full potential of an organization and its people.  

Erik began his career as a sales representative at Medtronic (formally Covidien) and then onto Smith & Nephew, one of the most prominent global medical equipment manufacturing companies in the world. After a decorated two years in sales, he quickly climbed the leadership ranks—guiding the management of complex global portfolios, the development and execution of brand strategies and product launches, the growth and leadership of successful commercial teams and held full P&L responsibility. Erik also mastered the art of scaling an organization.  

Erik’s passion for a new challenge and interest in entrepreneurship led him to Goodroot, where he’s tasked with helping solve one of the most complex problems in the world: reinventing healthcare. As Chief Commercial Officer, Erik ensures the integrated commercial success of Goodroot—rethinking outdated systems to bring meaningful savings to clients and the industry. Thanks to his strategic mindset and unyielding determination, Goodroot and its affiliate companies have become formidable players in the marketplace. 

With his vast experience, and keen understanding of the intricacies of the healthcare sector, Erik Wallace has made a name for himself as a leader who is able to build and drive growth, positioning companies—and team members—for real success. It’s because of this talent that Erik was appointed dual leadership roles at Goodroot and CoeoRx—an affiliate company focused on lowering the rising costs of pharmacy benefits. Erik’s industry command and strong grasp of pharmacy contracting has enabled CoeoRx to bring a groundbreaking pharmacy procurement process to market. 

Join Us

Let’s build change together.

We partner with PBMs, health plans, brokers, TPAs, employer groups, pharmaceutical manufacturers and hospital systems to provide leading solutions and technology – increasing access to the most effective drugs at the lowest costs and decreasing the medical debt burden for patients across the country.

Reach out to us if you are interested in designing the healthcare of tomorrow while building successful businesses today.