Forget everything you know about healthcare.

We're Reinventing It

Goodroot is an interconnected community of companies making every interaction between human and health accessible, affordable and seamless.

Unaffordable Care Is Unacceptable.

We're Putting The Patient Back In The Center

We’re building a future where people stop avoiding healthcare because of costs—a future where unexpected medical bills don’t lead to a loss of home or life, and a future where the patient is always at the center.

Our Companies Are Focused On

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Unlock Value and Drive Change

On a Mission

Medical debt affects one-third of working people. Our innovative solutions lower the cost of lifesaving care and medicine and help Americans reap more value from the money spent on health.

Industry-Wide Solutions

From benefit consultants, TPAs and health plans to PBMs, pharma, employer groups and health systems, we help industry stakeholders grow their business by embracing change.

Proven Impact

The more than $1 billion in wasteful healthcare spending that Goodroot has eliminated to date is money that went back into employer and employee pockets through lower copays, prescription costs and medical bills.

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Innovate Further
and Faster

We empower healthcare entrepreneurs to free and amplify their big ideas. No boundaries, no bureaucracy. Total support.

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Driven by Purpose,
Fueled by our People

Our people are the most integral part of our story. They’re the faces behind the bold, brave steps we take each day to make every interaction between human and health affordable, accessible, and seamless. Our people are helping us change the world.

Featured Stories

March 31, 2025
By Michael Waterbury

SB 11 Revisited: If No One Wants This, Who Is It Really For?

March 28, 2025
By Michael Waterbury

SB 10 is a Disaster for Connecticut Businesses—And a Gift to Big Insurance

November 12, 2024
By Michael Waterbury

Navigating the Healthcare Maze: A Call to Action for Business Owners

Break up with the status quo

We’re igniting real change. From building and accelerating revolutionary healthcare businesses to delivering transformative tech and services to our clients, we’re raising the bar of what healthcare can be.

Ready to join us?