Day: September 6, 2022

5 Reasons Startups Fail — And Why Each One is Preventable

By Michael Waterbury See this article by Goodroot CEO Michael Waterbury as it originally appeared in Entrepreneur.  Any entrepreneur knows that, in your early days, no one will hesitate to tell you that most new businesses fail. It’s annoying, but they’re right.  However, what’s usually missing in the message is the why. Instead, there’s a …

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Goodroot creates Emry Health to help patients navigate healthcare and save

COLLINSVILLE, Conn. — Goodroot has launched Emry Health a health cost navigation company committed to working with employers and their employees to maximize the value of their healthcare investments and address the root causes of high healthcare costs.  “Due to the complexity of healthcare benefits, making cost-effective healthcare choices is not easy for employees,” says …

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