Brian Shonat
Brian Shonat
Area Vice President, Business Development

Brian Shonat serves as an Area Vice President of Business Development at Goodroot, where he brings a unique perspective and unwavering passion to his work in the healthcare space. As a hemophiliac, Brian has experienced the challenges of inaccessible and unaffordable healthcare firsthand, which fuels his dedication to providing solutions that ignite positive change. His personal experience makes him a natural advocate for Goodroot’s mission.

Over the past ten years, Brian has demonstrated a proven ability to connect clients with innovative technology, solutions, and consulting services that drive success and growth for businesses while lowering healthcare costs for patients. Before joining Goodroot, Brian worked in the consumer-directed healthcare (CDH) space at Lively as the Director of Business Development for the Eastern region. He played a pivotal role in growing the company to become one of the top CDH companies in the industry.

At Goodroot, Brian cultivates key relationships with benefit consultants, TPAs and employer groups by understanding their pain points and leveraging the expertise and products from all Goodroot affiliates to bring savings and more positive healthcare experiences to those they serve. He envisions Goodroot as the solution to the many broken or overcomplicated layers of healthcare, striving to eliminate problems and help people live better, healthier lives.

As Goodroot continues to reduce healthcare costs for clients, Brian takes pride in enabling them to invest their savings back into their businesses and people, fostering growth and positive change in the industry.

We have so many clients with growth goals that are hindered by the constraints of costly healthcare benefits. By partnering with us, they benefit from significant cost reductions, enabling them to reinvest those savings into their businesses and people.
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