Steve Palma

President, Medical Cost Solutions

“To me, there’s nothing more important right now than making healthcare more affordable and accessible, and at Goodroot, we are doing everything we can to make this a reality.”

Goodroot believes that people should be able to access necessary medical care without fear of financial devastation. As President of Goodroot’s Medical Cost Solution vertical, Steve supports this mission by leading Goodroot’s strategy to launch, guide and scale healthcare businesses focused on reducing patient cost.

Steve Palma has over 25 years of healthcare experience with leadership roles in the areas of Sales, Marketing, Customer Success and Operations.
After quickly rising through the ranks within Oxford Health Plans at the beginning of his career, Steve co-founded WayMark, a specialized claim overpayment identification & recovery firm that worked with healthcare payors. After successfully growing that organization WayMark was acquired by SCIOinspire Corp.

After SCIOinspire Steve transitioned to Operational, Customer Success and Sales executive management roles within Emblem Health, Cotiviti, and Clarity Software Solutions.

At Goodroot Steve leads strategic governance of and alignment between Goodroot medical cost focused companies and solutions.

Join Us

Let’s build change together.

We partner with PBMs, health plans, brokers, TPAs, employer groups, pharmaceutical manufacturers and hospital systems to provide leading solutions and technology – increasing access to the most effective drugs at the lowest costs and decreasing the medical debt burden for patients across the country.

Reach out to us if you are interested in designing the healthcare of tomorrow while building successful businesses today.