Michelle Frank is a visionary leader—with over twenty years of experience—dedicated to driving the advancement of Goodroot and its community of companies. As Chief Growth Officer of Goodroot, Michelle is instrumental in identifying new business opportunities and implementing innovative commercial strategies to increase market share. Her tireless effort and unparalleled passion for a medical-debt free America make her an asset to the Goodroot community—and to the industry as a whole.
As an accomplished sales leader and entrepreneur, Michelle brings a wealth of experience and expertise to her role as Chief Growth Officer of Goodroot. Prior to joining the company, Michelle founded and led Tryton Solutions, a national IT staffing and consulting company. Through this venture, she gained in-depth knowledge of health plans, as her consulting services were in high demand by some of the top payor organizations in the U.S. Alongside entrepreneurship, Michelle was an executive sales leader at MHK, where she developed and implemented the sales strategy for a healthcare platform that streamlined the care continuum for risk-bearing entities.
The entrepreneurial environment at Goodroot—where quick, smart decisions are made—is what led Michelle to join the community. In her role, she is responsible for recruiting top talent, developing go-to-market strategies, and building successful sales and marketing teams that support multiple companies and verticals, all in alignment with the Goodroot mission. Michelle is committed to empowering and arming the industry with products and solutions that make healthcare more affordable and accessible for every American.